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Assessing the Profitability of Being A W2P Player

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The initial decision of whether a W2P solution should be used or not within a company relies on the estimation that is made regarding its profitability or benefits for a company. This is a point where most marketers are seen to make a mistake. They evaluate the monetary advantages of the system both in terms of cost and profits, based on individual or per piece cost.

It is important to realize that when it comes to investing in Web-to-print solutions, thoughts should be kept broad and instead of focusing on short term investment benefits, long term benefits should also be kept in mind. The focus should not be on initial outlay, rather on the bottom line benefits of employing the system.

Assessing the Profitability of Being A W2P Player | W2P, Web-to-Print, web to print, web2print, web to print, VistaPrint, solution, software, app, extension, system, applications, business, ecommerceTiffin University employed W2P software and switched from printing of 9X12 inch pre printed folders to highly personalized and super slim booklets that were printed on demand using the system. This allowed the university to drop its postage and printing costs by a whooping 50% owed to use of the web to print app. This is long term benefit. Even though it may sound against common thinking to suggest that a per piece increase in cost can result in a reduced bottom line result, however it is possible and happens at times too. That is why it is essential to consider bottom line benefits of employed W2P extension applications instead of short term or per piece cost enhancement only.

What is required to be done here is to take up a complete holistic approach of all the processes and workings of a company, where the new web to print system is to be employed. Understanding the different ways W2P applications can benefit a company, and analyzing all costs leading to bottom line scenario can help in evaluating the true impact of introducing a new system in the company. Concepts of total returns on investment, cost incurred on per response and cost per lead become critical at this point.

It is also essential here to mention that in some instances, new web2print applications can have upfront costs, such as deploying of a new portal or developing cost.  Here even though the short term ROI can be estimated, the true ROI is only assessed over time.  For example if a financial company gains 100 new customers owed to a web to print business marketing campaign, the first month’s ROI can be calculated, however the true value of investment always proves itself over time, going beyond initial investments.  The new clients could stay and work with the company for a long time or even a lifetime. Here the lifetime customer value (LCV) gets rather high.  An example is of VistaPrint Software Company who claims that over 71% of its orders according to their investors are from previous or repeat customers, showing a very high LCV gained from every new customer received.

This does not mean that instant returns have not been experienced by new W2P deployments. There have been examples of cheap web2print deployments that resulted in huge revenues. One example is of artik.com that spent $5,000 on the new W2P system and reported revenues of $60,000 per month within a very short time span of web-to-print ecommerce software deployment.

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The entire process from landing on your site to finished design and processed payment can take as little as 3 minutes. The customer can choose a topic or search for the background, pick a text layout, fill in their information, add a backside if needed, add a QR code and proceed to checkout. Once the payment is processed you receive the full payment as well as a perfect print-ready PDF with bleeds.

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eCardBuilder

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployement.

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Printerprise

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ePrint Automation

Training and Marketing for Web2Print printing website success

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Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997.  With a complete suite of web-to-print software applications, Amazing Print web2print software empowers printers with template based postcard, signage and business card printing software tools to effectively market, drive and close sales, rewarding its partners and customers with superior web to print technology and on-demand printing software support services. Behind more and more successful web storefronts, there is web-to-print software created by AmazingPrint development team.

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

2017 Top Web to Print Software by PrintingNews.com”  Template driven design online software for most popular products. Out-of-box printing websites with pre-built products.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployment.

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Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software and storefronts.

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ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows and Storefronts

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

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ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excel online.

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Features

  • 20,000+ Templates

  • 50,000,0000+ Backgrounds

  • 100+ PreBuilt products

  • Tracking orders

  • Has own shopping cart

  • Customizable website

  • Web Statistics Reporting

  • Ability to change Retail Prices

  • Choose the products you want to sell

  • View sales reports

  • New Features Automatically Upgrade

  • Unique website URL

  • WYSIWYG design engine

  • Control own Coupon codes

  • Ability to use your own merchant account

  • SSL Certificate Provided

  • Multiple Payment Gateways

  • Guest/Anonymous Checkout

  • Multiple Shipping Carrier Support

  • Dynamically Scalable Architecture

  • Optimized for Faster Page Loads

  • Responsive Web Design

  • Multi Language Support

  • Rename Products

  • Own shipping UPS/FedEx account

  • Customizable shipping rates

  • Collect own money

  • Integration into popular 3rd Party shopping carts

  • Create your own promotions/specials

  • Sign up Resellers through a Sign Up wizard

  • Give Away Reseller Websites

  • Control Wholesale Prices for Resellers

  • See reseller profit reports

  • Create templates for Resellers

  • Co-Manage Resellers Sebsites

  • 3rd Party MIS integrations

Web to Print Storefront

Integrations

Integrates with Avanti MIS

Avanti

Integrates with Docket Manager MIS

Docket Manager

Integrates with MyOrderDesk MIS

MyOrderDesk

Integrates with XMPIE MIS

XMPIE

Integrates with CRC Information Systems

CRC Information Systems

Integrates with PressWise MIS

PressWise

Integrates with Estimator Corp MIS

Estimator Corp

Integrates with PrintSites2Go MIS

PrintSites2Go

Integrates with PrintLogic MIS

PrintLogic

Integrates with QuickBooks MIS

QuickBooks

Integrates with RacadTech

RacadTech

Integrates with Printing In A Box MIS

Printing In A Box

Integrates with UPS Shipping

UPS

Integrates with FedEx Shipping

FedEx

Integrates with Canada Post Shipping

Canada Post

Integrates with USPS Shipping

USPS

Integrates with DHL Shipping

DHL

Integrates with Australian Post Shipping

Australian Post

Integrates with Moneris Payment System

Moneris

Integrates with PaypalPro Payment System

PaypalPro

Integrates with Elavon Payment System

Elavon

Integrates with PayFast Payment System

PayFast

Integrates with PayPal Standard Payment System

PayPal Standard

Integrates with Authorize.Net Payment System

Authorise.net

Integrates with Shopify shopping cart

Shopify

Integrates with Open Cart shopping cart

Open Cart

Integrates with Magento Commerce

Magento Commerce

Integrates with WOO Commerce

WOO Commerce

Integrates with OS Commerce

OS Commerce

Integrates with Paypal Payment System

Paypal

Integrates with Infusionsoft marketing

Infusionsoft

Integrates with Constant Contact marketing

Constant Contact

Integrates with Mailers Haven marketing

Mailers Haven

Integrates with Web CEO marketing

Web CEO

Integrates with Adobe Stock photo library

Adobe Stock

Integrates with Depositphotos photo library

Depositphotos

Integrates with Dreamstime photo library

Dreamstime

Integrates with Fotolia photo library

Fotolia

Awards