Home/Articles/Familiarize With the Concept of W2P Technology

Familiarize With the Concept of W2P Technology

Request More Info

02-familiarize-with-the-concept-of-w2p-technology | w2p, web to print, web 2 print, technology, software, minimize cost, design tool, online, templates, automated, personalized, prepress templatesBefore dwelling in deep into W2P Technology essentials and the difference the web to print market has induced on marketers to gain such an instant response, let us start off with the basics and explain what Web to Print is.

Web to Print Explained

Web to Print, short for Web to Print is referred to any kind of a printed document that is ordered online acquiring the services of a website. This document can be both simple and complex. It can be in form of a business or visiting card. It can also be in form of entering a branded portal and engaging in designing of a marketing campaign. This complex campaign can be multi channeled that coordinates entirely database driven, fully personalized, personalized direct mail, triggered mail and/or follow up text messaging.

One prime reason that contributes to the instant acceptance and success of Web to Print industry is its nature of serving as marketing portal and not just plain printed documents. Web to Print serves as the base to create components that serve all protocols of fully incorporated marketing campaigns. Any kind of marketing campaigning that involves printing as one of its components can be included in Web to Print.

Significance to Consumers

Web to Print is of similar importance for domestic use or for use by consumers. Using the Web to Print the general consumer can access any public or private catalog available online. Using the application, if the need arises, any last minute changes can be made to any prepress template. The Web to Print application is a cost effective remedy to all consumer print solutions that do not work out well.

Significance to Marketers

The significance of Web to Print technology is greater to marketers, as discussed earlier, the application offers tremendous potential to drive extended marketing campaigns through utilizing print as a source. Some of these potential advantages include

  1. Designing of customizable, professional and authentic documents in least possible time.
  2. Shrink turnaround time to bare minimum through automating the process of prepress and proofing.
  3. Through use of optimized Web to Print online design tool, software, templates and other components, the process of segmenting, targeting and even entirely personalizing the documents is automated and streamlined.
  4. Development of marketing programs that are entirely integrated and personalized, along with being multi component and multi channeled.
  5. Decentralizing of the marketing process is another advantage. Through this advantage segments such as branch offices, designated third parties inclusive of creative agencies and distributors and internal departments can customize the document programs and kits as per need.
  6. Offering a print brand management solution. Through this centralized system of management, the repository can allow marketers, irrespective of their size to offer access to third parties, with the option of continuously managing the brand as well. This option can be availed both by small and large (global) marketers.
  7. Cutting down costs through offering the option of on time ordering, reducing the requirements of warehousing thus eliminating possibility of obsolescence. Also the process minimizes cost incurred on managing branding, duplication and portal costs.
  8. Allowing creation of follow up brochures, mails and other documents that are one off and personalized to every individual recipient.
  9. Changing the focus of marketing and business models, forcing them to focus more on the content, instead of mere print.

Although Web to Print has in a small span of time managed to take over the business print arena, however the extent of its implication capabilities is still unknown. Viewing the difference Web to Print websites and the technology as a whole has managed to induce in the ways marketers perceive, deploy and manage their print documents in marketing campaigns say a lot about the radical changes that have occurred and will in future.

Increase Conversions!

Get started with web to print software now!
Request More Info

WATCH A QUICK DEMO

The entire process from landing on your site to finished design and processed payment can take as little as 3 minutes. The customer can choose a topic or search for the background, pick a text layout, fill in their information, add a backside if needed, add a QR code and proceed to checkout. Once the payment is processed you receive the full payment as well as a perfect print-ready PDF with bleeds.

Products

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

Retail W2P

Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

Read More

ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployement.

Read More

Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

Read More

ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows.

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

Read More

ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excell online.

Read More

Publications

Cloud Production

How to Benefit from Cloud Automation

Read More

Print Sales and Marketing

Customer Acquisition Training for Top Industry Experts

Read More

Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997.  With a complete suite of web-to-print software applications, Amazing Print web2print software empowers printers with template based postcard, signage and business card printing software tools to effectively market, drive and close sales, rewarding its partners and customers with superior web to print technology and on-demand printing software support services. Behind more and more successful web storefronts, there is web-to-print software created by AmazingPrint development team.

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

2017 Top Web to Print Software by PrintingNews.com”  Template driven design online software for most popular products. Out-of-box printing websites with pre-built products.

Read More

ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployment.

Read More

Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software and storefronts.

Read More

ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows and Storefronts

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

Read More

ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excel online.

Read More

Features

  • 20,000+ Templates

  • 50,000,0000+ Backgrounds

  • 100+ PreBuilt products

  • Tracking orders

  • Has own shopping cart

  • Customizable website

  • Web Statistics Reporting

  • Ability to change Retail Prices

  • Choose the products you want to sell

  • View sales reports

  • New Features Automatically Upgrade

  • Unique website URL

  • WYSIWYG design engine

  • Control own Coupon codes

  • Ability to use your own merchant account

  • SSL Certificate Provided

  • Multiple Payment Gateways

  • Guest/Anonymous Checkout

  • Multiple Shipping Carrier Support

  • Dynamically Scalable Architecture

  • Optimized for Faster Page Loads

  • Responsive Web Design

  • Multi Language Support

  • Rename Products

  • Own shipping UPS/FedEx account

  • Customizable shipping rates

  • Collect own money

  • Integration into popular 3rd Party shopping carts

  • Create your own promotions/specials

  • Sign up Resellers through a Sign Up wizard

  • Give Away Reseller Websites

  • Control Wholesale Prices for Resellers

  • See reseller profit reports

  • Create templates for Resellers

  • Co-Manage Resellers Sebsites

  • 3rd Party MIS integrations

Web to Print Storefront

Integrations

Integrates with Avanti MIS

Avanti

Integrates with Docket Manager MIS

Docket Manager

Integrates with MyOrderDesk MIS

MyOrderDesk

Integrates with XMPIE MIS

XMPIE

Integrates with CRC Information Systems

CRC Information Systems

Integrates with PressWise MIS

PressWise

Integrates with Estimator Corp MIS

Estimator Corp

Integrates with PrintSites2Go MIS

PrintSites2Go

Integrates with PrintLogic MIS

PrintLogic

Integrates with QuickBooks MIS

QuickBooks

Integrates with RacadTech

RacadTech

Integrates with Printing In A Box MIS

Printing In A Box

Integrates with UPS Shipping

UPS

Integrates with FedEx Shipping

FedEx

Integrates with Canada Post Shipping

Canada Post

Integrates with USPS Shipping

USPS

Integrates with DHL Shipping

DHL

Integrates with Australian Post Shipping

Australian Post

Integrates with Moneris Payment System

Moneris

Integrates with PaypalPro Payment System

PaypalPro

Integrates with Elavon Payment System

Elavon

Integrates with PayFast Payment System

PayFast

Integrates with PayPal Standard Payment System

PayPal Standard

Integrates with Authorize.Net Payment System

Authorise.net

Integrates with Shopify shopping cart

Shopify

Integrates with Open Cart shopping cart

Open Cart

Integrates with Magento Commerce

Magento Commerce

Integrates with WOO Commerce

WOO Commerce

Integrates with OS Commerce

OS Commerce

Integrates with Paypal Payment System

Paypal

Integrates with Infusionsoft marketing

Infusionsoft

Integrates with Constant Contact marketing

Constant Contact

Integrates with Mailers Haven marketing

Mailers Haven

Integrates with Web CEO marketing

Web CEO

Integrates with Adobe Stock photo library

Adobe Stock

Integrates with Depositphotos photo library

Depositphotos

Integrates with Dreamstime photo library

Dreamstime

Integrates with Fotolia photo library

Fotolia

Awards