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Web to Print eCommerce – the Mistaken Drawbacks of the Applications

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The Web to Print benefits are very apparent to everyone today and even though businesses realize the advantages – there are Mistaken Drawbacks that either prevent or delay their decision of transiting from the traditional print model to the W2P business model. Some of the common issues that are experienced on the other side of the web to print fence are mentioned below along with explanation to why they are mistaken as being drawbacks and why several businesses today are readily applying these new business models.

Web to Print eCommerce - the Mistaken Drawbacks of the Applications | Web to Print, W2P, web to print, web2print, Web2Print, web-to-print, benefits, business model, applications, templates, solutions, Saas, printing, production Cost

Cost is one of the foremost reasons that immensely scare marketers and keep them away from any new application. In case of web2print application the front end costs of interface development, repository development, web2print templates designing, etc is what scares marketers away, however not all W2P solutions are costly. Since a wide range of options are available, they range from some rather inexpensive options that are available off the shelf, to some costly options that are greatly customized and beneficial proprietary oriented solutions.

One good thing here is the fact that the more widely these applications are being used by businesses, the more is the cost dropping down. This is true for both complex applications and especially the off the shelf applications, since more and more marketers are opting for it initially. The growing demand created an explosion of new Web to Print applications being released in the market, driving down prices of previous versions. Marketers that are using print provider hosted interface, especially in case of inventory or retail management, there is no extra cost to pay for at all.

The total cost incurred on setting up a Web to Print system depends upon the complexity of the system, whether it is a simple hosted model, or an ASP or W2P SaaS solution, and whether you are using marketing or printing partner hosting services or deploying the solution in house. What encouraging about W2P is that many of the solutions offered today come with fully customizable Web2Print templates, thus further reducing the cost.

Getting the Buy In

It is essential to known at this point that the initial cost spent on front end of Web to Print are often only the Offset costs, not only in terms of administrative savings but also through incremental savings in price that are volume driven. Depending on the level of sophistication and volume, the higher the volume and sophistication of solution, the earlier is the cost earned back. Since not all companies can generate the required volume the key to achieving the required ROI is to get the complete buy in of the company. Those who plan to get a Web to Print solution require buying it in at all levels of the business, ensuring it gets used by all. One best practice is such a situation is to implement incentive and training programs that involve employees of all levels vested in your new W2P solution before it is actually deployed.  This will not only generate the required buy in from all levels of employees, but also the added advantage of getting employees to help in any potential problem that may occur in using the system before it is deployed.

W2P Offset Model or W2P Digital Model

Normally when Web to print applications are discussed hot applications with the likes of customization, one off personalization and decentralized targeted marketing features are discussed. It is important at this point to know that cost justification is all about using web for any kind of print. It can either be a long term offset or a short term digital , presentation folders, labels, corporate identity materials, packaging, large format graphics, etc any thing that requires printing. If you can print it, it is in the output of a web-to-print back end system.

Cost justification of W2P solutions comes not from the complex features but from the ability to automate and streamline daily printing output and ordering.

W2P App Range

Making all applications customizable to fit the W2P printing model is not possible. Highly customized documents, in shape, size and content, cannot characteristically fit in the automated, template solution of W2P. however when it is designed once, it is possible to upload to be printed later on whenever-needed basis, even in case when the document is not modifiable.

Packaging is one example, where special requirements, dies variety, etc place challenges that are hard or not possible to be accommodated by an automated system however for those who are into mass efficiency over uniqueness of product, W2P production may offer the desired results.

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WATCH A QUICK DEMO

The entire process from landing on your site to finished design and processed payment can take as little as 3 minutes. The customer can choose a topic or search for the background, pick a text layout, fill in their information, add a backside if needed, add a QR code and proceed to checkout. Once the payment is processed you receive the full payment as well as a perfect print-ready PDF with bleeds.

Products

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

Retail W2P

Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployement.

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Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

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ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows.

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

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ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excell online.

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Publications

Cloud Production

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Print Sales and Marketing

Customer Acquisition Training for Top Industry Experts

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Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997.  With a complete suite of web-to-print software applications, Amazing Print web2print software empowers printers with template based postcard, signage and business card printing software tools to effectively market, drive and close sales, rewarding its partners and customers with superior web to print technology and on-demand printing software support services. Behind more and more successful web storefronts, there is web-to-print software created by AmazingPrint development team.

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

2017 Top Web to Print Software by PrintingNews.com”  Template driven design online software for most popular products. Out-of-box printing websites with pre-built products.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployment.

Read More

Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software and storefronts.

Read More

ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows and Storefronts

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

Read More

ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excel online.

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Features

  • 20,000+ Templates

  • 50,000,0000+ Backgrounds

  • 100+ PreBuilt products

  • Tracking orders

  • Has own shopping cart

  • Customizable website

  • Web Statistics Reporting

  • Ability to change Retail Prices

  • Choose the products you want to sell

  • View sales reports

  • New Features Automatically Upgrade

  • Unique website URL

  • WYSIWYG design engine

  • Control own Coupon codes

  • Ability to use your own merchant account

  • SSL Certificate Provided

  • Multiple Payment Gateways

  • Guest/Anonymous Checkout

  • Multiple Shipping Carrier Support

  • Dynamically Scalable Architecture

  • Optimized for Faster Page Loads

  • Responsive Web Design

  • Multi Language Support

  • Rename Products

  • Own shipping UPS/FedEx account

  • Customizable shipping rates

  • Collect own money

  • Integration into popular 3rd Party shopping carts

  • Create your own promotions/specials

  • Sign up Resellers through a Sign Up wizard

  • Give Away Reseller Websites

  • Control Wholesale Prices for Resellers

  • See reseller profit reports

  • Create templates for Resellers

  • Co-Manage Resellers Sebsites

  • 3rd Party MIS integrations

Web to Print Storefront

Integrations

Integrates with Avanti MIS

Avanti

Integrates with Docket Manager MIS

Docket Manager

Integrates with MyOrderDesk MIS

MyOrderDesk

Integrates with XMPIE MIS

XMPIE

Integrates with CRC Information Systems

CRC Information Systems

Integrates with PressWise MIS

PressWise

Integrates with Estimator Corp MIS

Estimator Corp

Integrates with PrintSites2Go MIS

PrintSites2Go

Integrates with PrintLogic MIS

PrintLogic

Integrates with QuickBooks MIS

QuickBooks

Integrates with RacadTech

RacadTech

Integrates with Printing In A Box MIS

Printing In A Box

Integrates with UPS Shipping

UPS

Integrates with FedEx Shipping

FedEx

Integrates with Canada Post Shipping

Canada Post

Integrates with USPS Shipping

USPS

Integrates with DHL Shipping

DHL

Integrates with Australian Post Shipping

Australian Post

Integrates with Moneris Payment System

Moneris

Integrates with PaypalPro Payment System

PaypalPro

Integrates with Elavon Payment System

Elavon

Integrates with PayFast Payment System

PayFast

Integrates with PayPal Standard Payment System

PayPal Standard

Integrates with Authorize.Net Payment System

Authorise.net

Integrates with Shopify shopping cart

Shopify

Integrates with Open Cart shopping cart

Open Cart

Integrates with Magento Commerce

Magento Commerce

Integrates with WOO Commerce

WOO Commerce

Integrates with OS Commerce

OS Commerce

Integrates with Paypal Payment System

Paypal

Integrates with Infusionsoft marketing

Infusionsoft

Integrates with Constant Contact marketing

Constant Contact

Integrates with Mailers Haven marketing

Mailers Haven

Integrates with Web CEO marketing

Web CEO

Integrates with Adobe Stock photo library

Adobe Stock

Integrates with Depositphotos photo library

Depositphotos

Integrates with Dreamstime photo library

Dreamstime

Integrates with Fotolia photo library

Fotolia

Awards