Even though the extent to which W2P solutions are being used today, still many marketers think rather narrowly. Here is an Ultimate Guide that will provide better options. The thought of using web to print system is limited to large sites such as VistaPrint, and its uses are thought to be limited to ordering of letterheads, web to print business cards and other corporate materials of identity.

Some cheap web2print options allow you to go online, select from available templates, customize it with selected font and colors and perhaps even select images from the stock and place an order. Though this is very basic and not very tempting, however is equally effective, easy, instant and affordable. Though this kind of basic web to print model may not fulfill the needs of everyone, however it is exceptionally efficient for small and new businesses, whose requirements are low and affordability is an issue.

However for those who are thinking that W2P solutions are limited to this model only, are highly mistaken. Web-to-print applies to a far wider selection of applications; the diversity offered is so immense that discussing each and every one is impossible. Among the various different ways through which different people define and understand W2P system, some common ones are mentioned below. This is being done in an attempt to explain the various different features and aspects of the revolutionary web to print features.

• One feature of W2P is the static online store model, with the likes of VistaPrint software that allow creating of marketing documents and various corporate identities.
• W2P also offer static online stores that allow creation of T-shirts, photo books, mugs, and other similar items of specialty.
• Web to Print benefits also include emailing or FTPing files to printer.
• The more specialized and automated form is the branded web to print portals that enable creation of personalized and customized publication and marketing documents.
• Companies also opt for the W2P branded web portals that are meant for creating online forms.
• Another very useful and successful Web to print feature is of the branded online portal that allow the ability to create, repurpose and distribute advertising.

All these categories and functions of web-to-print have their own sets of challenges, issues and benefits and of course cost structures as well.  Based on the individual need and requirement of marketers, these features are used by web to print businesses.