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Changes Experienced with Web to Print Business Model

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The implication of capabilities derived from the web2print platform is enormous and defining it considering every aspect is impossible. One thing however which is clearly known by all web to print business today is its ability to change marketing, taking it to a whole new level. This change may include the way marketers use print, along with other aspects of marketing involving cost structures, and development of new business models as well.

To shed light on some of the fundamental changes marketers usually make in their marketing strategies, and at times even in their business models, sighting the W2P system capabilities, let us consider the following.

Web to Print Business Model - The Changes Experienced | web2print, web to print, W2P, Web-to-print, WebtoPrint, platform, business, system, project management, benefits, production workflow, solutions, digital, printingThe Shift to JIT (Just In Time) and POD (Print on Demand) Environment

For businesses that operate in a traditional printing environment, W2P project management related changes may not bring very significant results for them. However if you are part of a dynamic, short run marketing environment, where competition is fierce, Web to print benefits are experienced in form of substantial opportunities for such businesses.

It is essential to know web commerce systems act as mere interface and the output can be in any form, either offset or digital. In case the output is an offset, benefits can be reaped in form of centralized repositories, managed approval processes, permission based access and other benefits related to workflows. However when it comes to marketing related opportunities in such a scenario are at minimal, basically owing to non presence of 1:1 flexibility in producing of jobs. Even in terms of run lengths, the opportunities are very low. For example if a supplier is continuously bagging in jobs with different clients, compared to a traditional workflow, the web to print production workflow can handle only a fewer prints at a time, however even then the bottom line benefits will still be beneficial.

In comparison to the offset output of Web-to-print solutions, if a company is a W2P digital press, it enjoys serious opportunities for the ever changing demands of the markets. The main reason of the huge benefits includes not only the workflow related benefits rather the count of other benefits is unlimited too.  The option of going online and printing is open, which frees responsibility of being tied up with capital inventory, thus allowing more time to focus on other things.  Initially the idea may not seem to be a big one, however once you go through the implications, the advantages are far more than initially thought of.

As far as POD business model is concerned, book publishing is one industry which is reaping tremendous advantages, besides several others as well. Specialized services providers such as Lightning Source offer publishers the provision of using WebtoPrint for books printing on a one off basis offering the service in a very short run basis. This allows small publishers to enjoy production of niche and vanity titles, capitalize on out-of-print copies and titles, while taking their inventories to zero. Cost savings, flexibility, customer service, customer retention, etc are all advantages that seriously outweigh the option of printing in low quantities, perceived as having lower costs only.

Targeting Simplified

Another benefit associated with digital W2P printing is that the no minimum, short run business model allows marketers to more closely and effectively target customers now.  W2P solutions are specifically designed in a manner that they streamline and simplify the process of different version creation. This renders the process to be not just economical but also easier for the breaking down of marketing campaigns into several different versions, along with the option of personalizing every printed piece without impacting the per piece production cost of printer.

Marketing Decentralized

As evident by the facts presented above, characteristics of W2P solutions result in form of radical consequences on ways targeted marketing activities are handled. It offers the provision of decentralized marketing, allowing those who know best about their customers and their demand to market products for them. Of course not all activities are decentralized, but only those that require to be.

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WATCH A QUICK DEMO

The entire process from landing on your site to finished design and processed payment can take as little as 3 minutes. The customer can choose a topic or search for the background, pick a text layout, fill in their information, add a backside if needed, add a QR code and proceed to checkout. Once the payment is processed you receive the full payment as well as a perfect print-ready PDF with bleeds.

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eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

Retail W2P

Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployement.

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Printerprise

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B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

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ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows.

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ePrint Automation

Training and Marketing for Web2Print printing website success

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Customer Acquisition Training for Top Industry Experts

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Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997.  With a complete suite of web-to-print software applications, Amazing Print web2print software empowers printers with template based postcard, signage and business card printing software tools to effectively market, drive and close sales, rewarding its partners and customers with superior web to print technology and on-demand printing software support services. Behind more and more successful web storefronts, there is web-to-print software created by AmazingPrint development team.

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

2017 Top Web to Print Software by PrintingNews.com”  Template driven design online software for most popular products. Out-of-box printing websites with pre-built products.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployment.

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Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software and storefronts.

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ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows and Storefronts

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

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ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excel online.

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Features

  • 20,000+ Templates

  • 50,000,0000+ Backgrounds

  • 100+ PreBuilt products

  • Tracking orders

  • Has own shopping cart

  • Customizable website

  • Web Statistics Reporting

  • Ability to change Retail Prices

  • Choose the products you want to sell

  • View sales reports

  • New Features Automatically Upgrade

  • Unique website URL

  • WYSIWYG design engine

  • Control own Coupon codes

  • Ability to use your own merchant account

  • SSL Certificate Provided

  • Multiple Payment Gateways

  • Guest/Anonymous Checkout

  • Multiple Shipping Carrier Support

  • Dynamically Scalable Architecture

  • Optimized for Faster Page Loads

  • Responsive Web Design

  • Multi Language Support

  • Rename Products

  • Own shipping UPS/FedEx account

  • Customizable shipping rates

  • Collect own money

  • Integration into popular 3rd Party shopping carts

  • Create your own promotions/specials

  • Sign up Resellers through a Sign Up wizard

  • Give Away Reseller Websites

  • Control Wholesale Prices for Resellers

  • See reseller profit reports

  • Create templates for Resellers

  • Co-Manage Resellers Sebsites

  • 3rd Party MIS integrations

Web to Print Storefront

Integrations

Integrates with Avanti MIS

Avanti

Integrates with Docket Manager MIS

Docket Manager

Integrates with MyOrderDesk MIS

MyOrderDesk

Integrates with XMPIE MIS

XMPIE

Integrates with CRC Information Systems

CRC Information Systems

Integrates with PressWise MIS

PressWise

Integrates with Estimator Corp MIS

Estimator Corp

Integrates with PrintSites2Go MIS

PrintSites2Go

Integrates with PrintLogic MIS

PrintLogic

Integrates with QuickBooks MIS

QuickBooks

Integrates with RacadTech

RacadTech

Integrates with Printing In A Box MIS

Printing In A Box

Integrates with UPS Shipping

UPS

Integrates with FedEx Shipping

FedEx

Integrates with Canada Post Shipping

Canada Post

Integrates with USPS Shipping

USPS

Integrates with DHL Shipping

DHL

Integrates with Australian Post Shipping

Australian Post

Integrates with Moneris Payment System

Moneris

Integrates with PaypalPro Payment System

PaypalPro

Integrates with Elavon Payment System

Elavon

Integrates with PayFast Payment System

PayFast

Integrates with PayPal Standard Payment System

PayPal Standard

Integrates with Authorize.Net Payment System

Authorise.net

Integrates with Shopify shopping cart

Shopify

Integrates with Open Cart shopping cart

Open Cart

Integrates with Magento Commerce

Magento Commerce

Integrates with WOO Commerce

WOO Commerce

Integrates with OS Commerce

OS Commerce

Integrates with Paypal Payment System

Paypal

Integrates with Infusionsoft marketing

Infusionsoft

Integrates with Constant Contact marketing

Constant Contact

Integrates with Mailers Haven marketing

Mailers Haven

Integrates with Web CEO marketing

Web CEO

Integrates with Adobe Stock photo library

Adobe Stock

Integrates with Depositphotos photo library

Depositphotos

Integrates with Dreamstime photo library

Dreamstime

Integrates with Fotolia photo library

Fotolia

Awards