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Three Successful Web to Print Case Study Examples Ready To Inspire

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The present hype that is being experienced related to web to print applications and the various benefits and solutions that are being achieved through use of various w2p tools, marketers are often seen to appreciate its use and the technology behind this revolutionary digital printing solution.  However when it comes to practical implication of w2p solutions, marketers often seem to be lost when it comes to explaining w2p definition for their company’s success. The best way to explore on the various ways companies are using for their web to print B to B, or web to print B2C services is to consider some case study examples that will help in defining the extent to which digital printing can be and is being used by web to print experts.

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Versioning is one quality of W2P system however that is not all as it also allows decentralized versioning option. Using the permission based access feature of web to print any third party, such as financial advisors, distributors, etc can log into the Web2print portal that is specifically branded to a company and there they can either create or even customize existing marketing collateral to their personal prospects or customer bases. Here material can be created on any run length, as per requirement, on demand.

The case study of Ford Motor Company best defines this W2P application. The company wanted its more tan 2,400 dealers to personalize their postcards that were full colored, allowing them to stay in touch with heir customers, through increasing traffic at the dealership. While doing so it also wished to maintain the integrity of the company’s brand through guaranteeing a level of consistency in all communications. Enhancing sales was in the agenda as well, of course. To cater to these needs, Ford developed the ConsumerTRAC as a w2p tool allowing its dealership to personalize its direct mail.  Dealers of Ford Motors can now log in the secure company website and select from a wide variety of w2p templates and customize their postcards. The variable card information included vehicle images, customer logo and mailing information and dealership specific incentives. Dealers were given the option of choosing from several graphics, images, mailing formats, etc, where they could add in their own message, while controlling the mailing list, timing, and the message they wished to send. Once all this was decided, the needed quantities and mailing list was entered in the ConsumerTRAC, where it forwarded the order to the printer, which again verifies and also standardizes the provided addresses and merge all variable data into the selected web to print design templates, finally generating the files.

User Generated Fulfillment and Personalization

We already know that one off personalization is excessively being practiced in B2B best web to print solutions; however this is also done on user level. These w2p applications allows marketers to lure in traffic to the site, where the visitor provides input on specifications, creating a personalized one off brochure that suits their personal needs.

One example of this is of Prairie Rose, which is a specialty gift company. It offers its customers the provision of creating their own fantasy sport (football, hockey, etc). Customers can order and enjoy full color prints of a locker room where four jerseys are hung on a wall. Here three of these jerseys can be of any known players, based on the user’s choice, while the fourth one will bear the user’s name and can be customized as per personal preference of the user. The selected images are compiled together in a locker room, outfitted with appropriate paraphernalia of the chosen sport. After viewing the end result on a web2print pdf file, the file goes into printing as soon as the user approves it.

Automated Fulfillment

Web to print solutions are also used on demand for automated fulfillment. Whether this application is used for high volumes such as for call centers or for a one off venture, the result to this solution is somewhat same. Higher average of spent money and higher response rates.

The case study explain this feature is of the American Society of Plastic Surgeons (ASPS) wished to enhance efficiency of information package that it used to send in response to inquiries. Earlier on high volumes of static material were sent to the inquirer with loads of irrelevant information in it. As soon as they opted for the web to print ecommerce digitally produced, personalized option, the job is now done much more effectively. Call centers collect information from callers including the surgery type under consideration and enter all collected information in the database. Two times a week all information is downloaded, printed and finally mailed within a span of 48 hours. The respondent now receives a web to print app generated information packet with relevant data to his/her query offering information of surgeries the receiver is interested in, along with a list of surgeons available and qualified for the job locally.  This practice led to 40% lesser costs of mailing and about 40% to 50% increase in follow through patients of plastic surgeons.

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The entire process from landing on your site to finished design and processed payment can take as little as 3 minutes. The customer can choose a topic or search for the background, pick a text layout, fill in their information, add a backside if needed, add a QR code and proceed to checkout. Once the payment is processed you receive the full payment as well as a perfect print-ready PDF with bleeds.

Products

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

Retail W2P

Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployement.

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Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

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ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows.

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

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ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excell online.

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Publications

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Print Sales and Marketing

Customer Acquisition Training for Top Industry Experts

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Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997.  With a complete suite of web-to-print software applications, Amazing Print web2print software empowers printers with template based postcard, signage and business card printing software tools to effectively market, drive and close sales, rewarding its partners and customers with superior web to print technology and on-demand printing software support services. Behind more and more successful web storefronts, there is web-to-print software created by AmazingPrint development team.

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

2017 Top Web to Print Software by PrintingNews.com”  Template driven design online software for most popular products. Out-of-box printing websites with pre-built products.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployment.

Read More

Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software and storefronts.

Read More

ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows and Storefronts

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

Read More

ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excel online.

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Features

  • 20,000+ Templates

  • 50,000,0000+ Backgrounds

  • 100+ PreBuilt products

  • Tracking orders

  • Has own shopping cart

  • Customizable website

  • Web Statistics Reporting

  • Ability to change Retail Prices

  • Choose the products you want to sell

  • View sales reports

  • New Features Automatically Upgrade

  • Unique website URL

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  • Control own Coupon codes

  • Ability to use your own merchant account

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  • Collect own money

  • Integration into popular 3rd Party shopping carts

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  • Sign up Resellers through a Sign Up wizard

  • Give Away Reseller Websites

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Web to Print Storefront

Integrations

Integrates with Avanti MIS

Avanti

Integrates with Docket Manager MIS

Docket Manager

Integrates with MyOrderDesk MIS

MyOrderDesk

Integrates with XMPIE MIS

XMPIE

Integrates with CRC Information Systems

CRC Information Systems

Integrates with PressWise MIS

PressWise

Integrates with Estimator Corp MIS

Estimator Corp

Integrates with PrintSites2Go MIS

PrintSites2Go

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PrintLogic

Integrates with QuickBooks MIS

QuickBooks

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RacadTech

Integrates with Printing In A Box MIS

Printing In A Box

Integrates with UPS Shipping

UPS

Integrates with FedEx Shipping

FedEx

Integrates with Canada Post Shipping

Canada Post

Integrates with USPS Shipping

USPS

Integrates with DHL Shipping

DHL

Integrates with Australian Post Shipping

Australian Post

Integrates with Moneris Payment System

Moneris

Integrates with PaypalPro Payment System

PaypalPro

Integrates with Elavon Payment System

Elavon

Integrates with PayFast Payment System

PayFast

Integrates with PayPal Standard Payment System

PayPal Standard

Integrates with Authorize.Net Payment System

Authorise.net

Integrates with Shopify shopping cart

Shopify

Integrates with Open Cart shopping cart

Open Cart

Integrates with Magento Commerce

Magento Commerce

Integrates with WOO Commerce

WOO Commerce

Integrates with OS Commerce

OS Commerce

Integrates with Paypal Payment System

Paypal

Integrates with Infusionsoft marketing

Infusionsoft

Integrates with Constant Contact marketing

Constant Contact

Integrates with Mailers Haven marketing

Mailers Haven

Integrates with Web CEO marketing

Web CEO

Integrates with Adobe Stock photo library

Adobe Stock

Integrates with Depositphotos photo library

Depositphotos

Integrates with Dreamstime photo library

Dreamstime

Integrates with Fotolia photo library

Fotolia

Awards