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Practical Implications Explained Through of Web to Print Case Study

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Practical Implications Explained Through of Web to Print Case Study | Web to Print, w2p, web to print, technology, cms, solutions, case study, applications, template, digital, case study, solution, b2bThe decision of shifting towards Web to Print technology may seem as a lucrative and interesting option to many marketers in theory, however when it comes down to explaining its practical implications on a business, more than often marketers shy away from defining how much it can be useful for their company.

In order to present a better view as to how Web to Print has actually empowered different entrepreneurs and businesses towards achieving maximum benefits, explained here are a few case studies that offer the source that can be used to relate one’s business with and find new ways to use Web to Print solutions for business benefits as well.

Before going forward to web to print case study examples, let us first at a glance consider the application umbrella categories under which the different web to print applications fall under. Here we will be discussing case studies related to the top three application categories of versioning, short run printing and personalized one off follow up categories.

Application Categories

  • Versioning
  • Short Run Printing
  • Personalized One Off Follow Ups
  • Centralized and Online Control Collateral Customized Marketing
  • User Generation Fulfillment and Personalization
  • 1:1 Print Personalization
  • Print Ads Repurposing and Resizing
  • Publishing

Versioning

A construction and pre construction services business, Leopardo Companies noticed that their clients increasingly preferred specific expertise in their company. Laopardo immediately shunned its “All Things To All People” message and shifted its focus of marketing and sales on the more popular specific four market segments. Currently the company using w2p template prints its marketing and sales literature in 5 different versions, based on requirement. At a go 100 to 150 print runs are done at a time. This not only diminishes the needs of storage, which was a problem in bulk printing, additionally the company now enjoys the option of updating its collateral materials in every quarter.

Short Run Printing

Direct Imaging (DI) and w2p digital printing diminish the soaring upfront cost incurred otherwise in offset, allowing high quality printing options for marketers that are short run and highly economical.  Using the technique, a company can keep its brochures, forms, marketing material and all other corporate identity forms updated, while still using the four color technology.

A web to print case study example of this use is of Compassion international, which is a ministry that targets impoverished children around the globe through offering them dedicated help. Compassion international required introducing a system in their procedures that allowed them turnaround time and cost cutting on sponsorship packets, which included full information and photo of the child in concern. Earlier on Compassion printed packets as soon as a child was available for sponsorship, however once it shifted to the web to print digital option the packets were now printed once the child was sponsored for real. Now not only does the organization use more color, its production time also reduced considerably from 78 days to less than 24 hours too. As a bonus, sponsors of the organization too now receive current and updated information.

Personalized One Off Follow Ups

Web portals that are branded allow users including employees and any other client authorized personnel to log in the portal and create a one off marketing collateral that is personalized on demand. These personalized materials are mailed to the visitor, place of business or store usually within 24 hours.  Not only has this resulted in frequent re-visits, it has also resulted in increased average spent amount as well. Several companies now use this web to print solution for running loyalty and post sale programs to their benefit.

An example is of Disney Destinations who were desperately trying to revamp their sales collateral that was being used for B2B prospects. For its customers who were interested in booking an event in any of the company’s five destinations, earlier on in case information regarding booking was asked for, mass information including everything was sent to the prospective client. Obviously a lot of it was irrelevant to the client. Storing was a problem and in case any information changed, the whole batch had to be discarded.  After introducing web to print b2b solution, now CSRs gather data and the information sent to each prospect includes information that is relevant to them, in form of a full color booklet of information related to their event. Disney Destinations booklets are now 100% variable offering more than 3000 combinations of images and texts, with each file being printed and even mailed within 3 days. The conversion and response rates of the company doubled, while its printing and storage costs went down by a whooping 50%.

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The entire process from landing on your site to finished design and processed payment can take as little as 3 minutes. The customer can choose a topic or search for the background, pick a text layout, fill in their information, add a backside if needed, add a QR code and proceed to checkout. Once the payment is processed you receive the full payment as well as a perfect print-ready PDF with bleeds.

Products

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

Retail W2P

Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployement.

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Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software.

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ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows.

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

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ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excell online.

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Publications

Cloud Production

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Print Sales and Marketing

Customer Acquisition Training for Top Industry Experts

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Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997.  With a complete suite of web-to-print software applications, Amazing Print web2print software empowers printers with template based postcard, signage and business card printing software tools to effectively market, drive and close sales, rewarding its partners and customers with superior web to print technology and on-demand printing software support services. Behind more and more successful web storefronts, there is web-to-print software created by AmazingPrint development team.

eCardBuilder

Template Driven, Design Online web2print System. Launch fast with 20000+ premade temlplates

2017 Top Web to Print Software by PrintingNews.com”  Template driven design online software for most popular products. Out-of-box printing websites with pre-built products.

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ePrintSite

Web to Print Websites with 1000s premade prices, calculations and estimates

Flexible Price Calculators let your customers estimate any product live. Great for Self service quoting. Prepopulated data for prices, shipping and weights ensures fast deployment.

Read More

Printerprise

B2B Printing Storefronts for Brand based proofing and Online Ordering

B2B Web to Print Solution. Out-of-box printing software solution for private branded and highly flexible printing service website. Includes inventory, fulfillment and support software and storefronts.

Read More

ePrintTech

Custom Web to Print Solutions and Bespoke Technology that fits your Workflows and Storefronts

Do you have a custom requirement for your clients or products? We will create Custom Web to Print Solutions that fits your bespoke workflows and satisfies your clients’ demands.

Read More

ePrint Automation

Training and Marketing for Web2Print printing website success

Do you want to learn proper marketing of a printing site?  With ePrintAutomation we provide the right print marketing automation training for your company to excel online.

Read More

Features

  • 20,000+ Templates

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  • 100+ PreBuilt products

  • Tracking orders

  • Has own shopping cart

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  • Web Statistics Reporting

  • Ability to change Retail Prices

  • Choose the products you want to sell

  • View sales reports

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  • Sign up Resellers through a Sign Up wizard

  • Give Away Reseller Websites

  • Control Wholesale Prices for Resellers

  • See reseller profit reports

  • Create templates for Resellers

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Web to Print Storefront

Integrations

Integrates with Avanti MIS

Avanti

Integrates with Docket Manager MIS

Docket Manager

Integrates with MyOrderDesk MIS

MyOrderDesk

Integrates with XMPIE MIS

XMPIE

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CRC Information Systems

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PressWise

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Estimator Corp

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PrintSites2Go

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PrintLogic

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QuickBooks

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RacadTech

Integrates with Printing In A Box MIS

Printing In A Box

Integrates with UPS Shipping

UPS

Integrates with FedEx Shipping

FedEx

Integrates with Canada Post Shipping

Canada Post

Integrates with USPS Shipping

USPS

Integrates with DHL Shipping

DHL

Integrates with Australian Post Shipping

Australian Post

Integrates with Moneris Payment System

Moneris

Integrates with PaypalPro Payment System

PaypalPro

Integrates with Elavon Payment System

Elavon

Integrates with PayFast Payment System

PayFast

Integrates with PayPal Standard Payment System

PayPal Standard

Integrates with Authorize.Net Payment System

Authorise.net

Integrates with Shopify shopping cart

Shopify

Integrates with Open Cart shopping cart

Open Cart

Integrates with Magento Commerce

Magento Commerce

Integrates with WOO Commerce

WOO Commerce

Integrates with OS Commerce

OS Commerce

Integrates with Paypal Payment System

Paypal

Integrates with Infusionsoft marketing

Infusionsoft

Integrates with Constant Contact marketing

Constant Contact

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Mailers Haven

Integrates with Web CEO marketing

Web CEO

Integrates with Adobe Stock photo library

Adobe Stock

Integrates with Depositphotos photo library

Depositphotos

Integrates with Dreamstime photo library

Dreamstime

Integrates with Fotolia photo library

Fotolia

Awards